Marketing Analytics Power BI Dashboard — Free PBIX Template

Published April 15, 2026

Summary The Briqlab Marketing Analytics Dashboard is a professional-grade Power BI solution engineered for CMOs, Marketing Directors, and Growth Analysts who require a unified, cross-channel view of their digital ecosystem. This dashboard transforms fragmented data from social, search, and web platforms into actionable marketing intelligence, allowing you to track campaign efficiency and prove ROI with data-driven precision. Key Marketing Performance Metrics Multi-Channel ROI & ROAS: Instant visibility into Return on Ad Spend (ROAS) across Google Ads, Facebook, Instagram, LinkedIn, and Email to optimize budget allocation. Conversion Funnel Analytics: Precision tracking of CTR, CPC, and Cost Per Lead (CPL) to identify high-performing campaigns and friction points. Web Traffic & Engagement: Comprehensive analysis of website sessions, bounce rates, and goal completions, segmented by organic, paid, and social sources. Social Media Impact: Data-driven monitoring of follower growth, engagement rates, and reach to evaluate brand authority and social influence. Ad Spend vs. Revenue Correlation: Monthly visualization of marketing investments against generated revenue to ensure profitable scaling. Advanced Attribution Modeling: Granular insights into traffic breakdown and lead quality to understand the true drivers of customer acquisition. Make it Yours Download this Briqlab template to access the underlying DAX formulas and data architecture. Designed for seamless integration with Google Analytics, HubSpot, Salesforce, or Facebook Ads, you can simply plug in your own campaign data to start optimizing your marketing performance today.